The Federal Trade Commission requires that I disclose any relationship I have between a product manufacturer or service provider when I write about a product or service.
Here are the guidelines I operate under here at the PUARatings.org:
I am never paid to do a review. I never accept money to review a product or service. I invest my own time to review and test products. I pay out of my own pocket the cost to produce all audio and/or video I record about products.
If I create a link to a product or service in a review, sometimes I may get paid a commission if you purchase the product or service. These links are included after posts are written, and posts are never composed for the purpose of including advertising.
No advertiser will ever influence the content, topics or posts made in this blog.
These are good rules and practices in today’s digital world. It’s important for you to understand the relationship between a person reviewing the product and the manufacturer or service provider.
If you don’t see a disclosure policy on a blog, that reviewer may be violating the law or at the very least the Code of Ethics.